I saw a similar advert to this converse advert in the Paris metro plastered along 500 metres in the connecting tunnel. It looked rather striking in black and white. The message converse intended to project was straight forward; 'to visually connect the past and the present of converse icons with the chuck taylors being the connecting shoe.'
Converse relates their identity and breathes an air of coolness to the likeness of musicians Ian Curtis, Sid Vicious, Common, Joan Jett, M.I.A., Karen O and Billie Joe Armstrong etc
Although there are soo many permutations and colourful designs of today's converse shoe, I think just by choosing the sleek black chuck taylor it echos it's success of the canvas footwear.
