Tim Burton, a child's garden of nightmares

Drawing inspiration from our childhood and what we admired is what most film makers starting place. Disney instructed their illustrators to do this too and Burton was unable to draw 'cute foxes'. The underlying problem was his childhood was quite different, growing up to love monster and gouls. It was not a typical 'normal' experience that Disney expected.

Tim Burton shines the best as one of today's best film makers, because he is himself. Expressing his childhood experience, creating imaginative and dark film genres. A far cry from Disney's perfect bubble wrap of storylines. Burton gives us a reality and rawness that we appauld him for. To be different.

Influence: Science and Practice by Dr Robert Cialdini

One of my areas of interest in psychological studies is the affect and influence and behaviour. This shows show the studies of persuasion and marketing products based on the way they are presented, what or how they look as branding is concerned.

He described using 'weapons of influence', interestly enough you can see how his rules have been applied with celebrity endorsments, avon sells women and limited editions of products.

The Tipping point

How little things can make a big difference is encapsulated by this book, written by Malcolm Gladwell.

The book reviews influences over human behaviour and can be related to how advertising attempts to communicate, sell and establish awareness of certain messages or products. It is really an interesting read and gives theories of sudden shifts in our society; including the popularity of hush puppies rebranded by the an crowd of consumers who made the brand 'trendy'.

In essence, the message supports word of mouth as the most influential of all advertising -"Ideas and products and messages and behaviors spread like viruses do."