How little things can make a big difference is encapsulated by this book, written by Malcolm Gladwell.
The book reviews influences over human behaviour and can be related to how advertising attempts to communicate, sell and establish awareness of certain messages or products. It is really an interesting read and gives theories of sudden shifts in our society; including the popularity of hush puppies rebranded by the an crowd of consumers who made the brand 'trendy'.
In essence, the message supports word of mouth as the most influential of all advertising -"Ideas and products and messages and behaviors spread like viruses do."
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