Tobacco adverts and cigarette smoking have had so many restrictions placed upon it today. We are all aware of the warnings and health risks that are placed upon the actual packet of Malboros.
I read that on the BBC website they are going to place photos of cancerous lungs on these next week.
The visuals project a much stronger and instant message for sure. It could go further with the packaging a having unpleasent odours in the packaging if it were for a campaign to stop smoking. Maybe a box made from harsh textures, like sandpaper?
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