Tuesday 30 September 2008

American Apparel tights

Simple, but bold.

Like the ipod nano line up.
An array of bold colours is the 21st Century design phenominon!

American apparel stock the same garment in evey other colour too.



What really got my attention was the way a basic pair of tights were marketed.






Utilising contortionist to display the tights in an unusal and unnatural positions certainly draws attention to the where the body parts are placed and the tights convienately displayed to their full glory.

Also, the robustness stretch and coolness are borrowed from the contortionist. I sense of enpowerment and oringinality!

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