I stumbled acrossed a typography design brief competition winner (from the student catergory). Set by MPA advertising awards present Helvetic in a way the judges would not recognise...
I think the idea is humorous, it's simple and straightforward and fulfils the brief. Helvetica is truly used in everyday occurances such as the typeface for nestle products, the north face, energizer, staples and muji to name but just a few!
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