Like the ipod nano line up. An array of bold colours is the 21st Century design phenominon!
American apparel stock the same garment in evey other colour too.
What really got my attention was the way a basic pair of tights were marketed.
Utilising contortionist to display the tights in an unusal and unnatural positions certainly draws attention to the where the body parts are placed and the tights convienately displayed to their full glory.
Also, the robustness stretch and coolness are borrowed from the contortionist. I sense of enpowerment and oringinality!
Small but perfectly formed describes the city slick smart car. To see this brand value and tone of voice carried through into their advertising on a billboard shows how cohesive design works at it's best.
Although it's quite slim, I wonder if it would have been noticed unless mentioned beforehand. It is still novel when you do notice it though!
The concept of the animation derives from old Chinese fables, a novel published in the 16th century depicts a story famous within China.
I felt that the image the animation portrays the classical elements of China and old traditional story telling presented with a contemporary style generated to produce a inviting and innovative introduction to the olympics.
The BBC commented that it also aims to attract younger audiences as well to watch over the forthcoming weeks. I think the energetic theme is a good build up for the games and the twist of taking the original story 'Journey to the West', where the plot is to search for Buddhist scriptures is turned around to depict them travelling to the Beijing stadium, 'Journey to the East'.
However, I do not think many westerners will be aware of the depth in the concept, unless they have had exposure to the sotry...but I still think creatively it is a good animation reel.
Controversially, China's history and mystery to outsiders the Oylmpics allowsa chance to showcase their developments from suppressed society. This is also is an opportunity to show the journey for the country as well. It will be interesting to see how the traditional culture and modern ideas coincide in the reality of the games.
'Mixed faces' the telefonica campaign for cheap call rates by Guillermo Vega really caught my eye.
The advertising and art direction is a really refreshing and straight forward concept. Visually it encapsulates the distinctive physical features of each country; Sweden& Turkey, Japan& Scotland, Senegal& Germany.
Thus by doing so it represents the 'mixed face', constrasting opposite features creating a striking image that is unusually different and never seen before; mindboggling!
Emphasised in the person looking you in the eye. Metaphorically speaking the combination of the two countries are connected.
Ironically simple art direction and copy writing aimed at the audience to take note before it's too late.
The photograph: embodies the global warming issues with flooding and the deforrestation of trees. On the other hand the scene could be a natural disaster and as the copy writing implies if it was not for that tree...
The copy: a clever play on 2 words presenting enviomental consequence in a new perspective. It is clear today everyone is aware about the reliance of fossil fuels is affecting the enviroment, coupled with the dwindling areas of rainforests, green areas and woodlands; but choose to ignore the facts. The image promotes the saving of humans through the existance of a humble tree to sustain life is clear and effective to demonstrate why trees in the enviroment is important.
BMW is a brand that communicates the "ultimate driving machine." The brand strategy aimed at the consumer image is known for speed, handling and driving - sporty yet elegant and cool...
This particular installation promotes a new innovative use of technology. Successfully addressing the brand ident; control of motion (speed) and form. This piece show cases physical art as a kinetic sculpture, yet at the same time advertises BMW's engineering and techological superiority over it's competitors.
An installation featured in BMWs museum in Munich displays an array of steel balls attached to invisible string and is controlled via movements to create motion images of it's different products.
