Ironically simple art direction and copy writing aimed at the audience to take note before it's too late.
The photograph: embodies the global warming issues with flooding and the deforrestation of trees. On the other hand the scene could be a natural disaster and as the copy writing implies if it was not for that tree...
The copy: a clever play on 2 words presenting enviomental consequence in a new perspective. It is clear today everyone is aware about the reliance of fossil fuels is affecting the enviroment, coupled with the dwindling areas of rainforests, green areas and woodlands; but choose to ignore the facts. The image promotes the saving of humans through the existance of a humble tree to sustain life is clear and effective to demonstrate why trees in the enviroment is important.
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