Human rights, the Olypmics and China
I like how this campaigning advert aims to raise awareness about the human rights in China concerning the death penalty. It deals with current affairs of the games and puts a twist on the scene, without being cliche or gory with blood, an electric chair or violence to communicate human right laws to be upheld as well as breaking world records in a competition.
1 comment:
I like the ad, but that line "stop the world record of executions" soo long, just sounds orquard. Art direction is spot on though.
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