You can be guilt free...with near to 0 calories.
Navigation of the site is simple and easy, the concept is exactly just that too.
The unique selling point of this website to me is the theme tune that plays when you visit the site. In my opinion it fuels the user through the site with it's catchy and novel lyrics.
I admire how the brand image of the website has transferred onto the shop concept, or vice versa. The healthy dessert is captured in open spaces using trendy furniture and lighting.Just like the menu, you the customer start with your 'blank canvas' the frozen yogurt and customise your pinkberry according to your taste buds, 'your masterpiece'.
Like the upmarket ice cream of subway - everyone is happy.
The colour palette of green and an assortment of pastels, the website and shop shouts freshness and thus allows a justified premium price of the pinkberry pot creation!
The small touches when first loading the website ' swirling 60%' is a nice touch. The wholesite encourages creativity in design the masterpiece of perfection, is a good marketing tool for the health conscious and those who know what they want. All for the price tag of a starbucks coffee!
The advertising for pinkberry has been delievered through word of mouth and in newspapers, where the LA times published 'The taste that launched 1000 parking tickets'. It has been tremendously successful in that respect to be noticed and the best thing since ice cream.
Visit www.pinkberry.com for the tune...
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