'Mixed faces' the telefonica campaign for cheap call rates by Guillermo Vega really caught my eye.
The advertising and art direction is a really refreshing and straight forward concept. Visually it encapsulates the distinctive physical features of each country; Sweden& Turkey, Japan& Scotland, Senegal& Germany.
Thus by doing so it represents the 'mixed face', constrasting opposite features creating a striking image that is unusually different and never seen before; mindboggling!
Emphasised in the person looking you in the eye. Metaphorically speaking the combination of the two countries are connected.
Witty, simple and direct
2 comments:
Wowza, Senegal and Germany makes for a pretty good look. Is that not the ultimate being?
Such a simple but brilliant idea. A real "i wish i'd thought of that".
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