Amnesty international campaign against the death penalty

Human rights, the Olypmics and China

I like how this campaigning advert aims to raise awareness about the human rights in China concerning the death penalty. It deals with current affairs of the games and puts a twist on the scene, without being cliche or gory with blood, an electric chair or violence to communicate human right laws to be upheld as well as breaking world records in a competition.

Smart billboard

Small but perfectly formed describes the city slick smart car. To see this brand value and tone of voice carried through into their advertising on a billboard shows how cohesive design works at it's best.

Although it's quite slim, I wonder if it would have been noticed unless mentioned beforehand. It is still novel when you do notice it though!

Jeep advert- Husky & Camel, Bushman & Eskimo

Utterly simple and understated, but works perfectly well in capturing and portraying the essence of Jeep.

I particulary admire the constrast of husky and camel, the mushman and eskimo - completely different climates origins with one thing in common...Jeep.

Olympic campaign: Journey from the West to the East

The concept of the animation derives from old Chinese fables, a novel published in the 16th century depicts a story famous within China.

I felt that the image the animation portrays the classical elements of China and old traditional story telling presented with a contemporary style generated to produce a inviting and innovative introduction to the olympics.

The BBC commented that it also aims to attract younger audiences as well to watch over the forthcoming weeks. I think the energetic theme is a good build up for the games and the twist of taking the original story 'Journey to the West', where the plot is to search for Buddhist scriptures is turned around to depict them travelling to the Beijing stadium, 'Journey to the East'.

However, I do not think many westerners will be aware of the depth in the concept, unless they have had exposure to the sotry...but I still think creatively it is a good animation reel.

Controversially, China's history and mystery to outsiders the Oylmpics allowsa chance to showcase their developments from suppressed society. This is also is an opportunity to show the journey for the country as well. It will be interesting to see how the traditional culture and modern ideas coincide in the reality of the games.

Lowest call rates by telefonica

'Mixed faces' the telefonica campaign for cheap call rates by Guillermo Vega really caught my eye.


The advertising and art direction is a really refreshing and straight forward concept. Visually it encapsulates the distinctive physical features of each country; Sweden& Turkey, Japan& Scotland, Senegal& Germany.

Thus by doing so it represents the 'mixed face', constrasting opposite features creating a striking image that is unusually different and never seen before; mindboggling!

Emphasised in the person looking you in the eye. Metaphorically speaking the combination of the two countries are connected.

Witty, simple and direct

Save Trees. Trees Save.

Ironically simple art direction and copy writing aimed at the audience to take note before it's too late.

The photograph: embodies the global warming issues with flooding and the deforrestation of trees. On the other hand the scene could be a natural disaster and as the copy writing implies if it was not for that tree...

The copy: a clever play on 2 words presenting enviomental consequence in a new perspective. It is clear today everyone is aware about the reliance of fossil fuels is affecting the enviroment, coupled with the dwindling areas of rainforests, green areas and woodlands; but choose to ignore the facts. The image promotes the saving of humans through the existance of a humble tree to sustain life is clear and effective to demonstrate why trees in the enviroment is important.

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Job Wouters is a Dutch typographic artist that incorporates illustrative style hand-crafted letterforms.

I came across a documentary process of Job and his 5 year old creating characters a-z, and it is adaptly titled this.

The simplicity of strokes and controlled formation of the top halves of these is incredibly masterful. Without mistakes or erasing, but committed accuracy.




I found the comparisions of the two styles very refreshing...

The 5 year old formed unrefined type, with less precision but delivered a uniqueness to a unpredictable spontaneous typeface.

Menu for a mouse

I thought this was a clever way to display the menu outside the restaurant; featuring a minature spiral staircase. The menu cover is photographed proportionally with a table situated inside.




The novelty and attention to detail caught my eye. The concept to display a menu exceeded beyond the cover design and layout, by fully integrating with the theme and identity of the restaurant's personality.

Random out of nowhere

A particular building caught my eye amongst the elaborate historical architecture in Brussels. Pantone 298 U stood out beyond several 100ft from where first noticed this contemporary colour popping out of the white stone palette





Just the use of colour shows simple effectiveness and recognition of the location. It doubtly turned heads and left a curiousity to what it was.

# p.i.n -k.b.e -r.r.y #

An 'innocenct'-esque website with a fresh, clean and fun image echoes the 21st century's entrepreneurial selling boom; healthly and trendy food products. Just like the latest sushi bars, smoothie and juice establishments popping up around the cities.

You can be guilt free...with near to 0 calories.

Navigation of the site is simple and easy, the concept is exactly just that too.




The unique selling point of this website to me is the theme tune that plays when you visit the site. In my opinion it fuels the user through the site with it's catchy and novel lyrics.


I admire how the brand image of the website has transferred onto the shop concept, or vice versa. The healthy dessert is captured in open spaces using trendy furniture and lighting.

Just like the menu, you the customer start with your 'blank canvas' the frozen yogurt and customise your pinkberry according to your taste buds, 'your masterpiece'.

Like the upmarket ice cream of subway - everyone is happy.

The colour palette of green and an assortment of pastels, the website and shop shouts freshness and thus allows a justified premium price of the pinkberry pot creation!

The small touches when first loading the website ' swirling 60%' is a nice touch. The wholesite encourages creativity in design the masterpiece of perfection, is a good marketing tool for the health conscious and those who know what they want. All for the price tag of a starbucks coffee!

The advertising for pinkberry has been delievered through word of mouth and in newspapers, where the LA times published 'The taste that launched 1000 parking tickets'. It has been tremendously successful in that respect to be noticed and the best thing since ice cream.

Visit www.pinkberry.com for the tune...

BMW Kinetic Sculpture - showcasing art or innovative design

BMW is a brand that communicates the "ultimate driving machine." The brand strategy aimed at the consumer image is known for speed, handling and driving - sporty yet elegant and cool...

This particular installation promotes a new innovative use of technology. Successfully addressing the brand ident; control of motion (speed) and form. This piece show cases physical art as a kinetic sculpture, yet at the same time advertises BMW's engineering and techological superiority over it's competitors.




An installation featured in BMWs museum in Munich displays an array of steel balls attached to invisible string and is controlled via movements to create motion images of it's different products.